According to TikTok:
“Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an ad, right in the app. You can start reaching new audiences, building followers, and driving traffic to your company's website. ”
The option, as noted, is similar to Facebook's Boost button, which allows you to amplify your posts by quickly creating an advertising campaign.
When the option is available on your profile, you can launch a quick promotion:
1. Selecting the video you want to promote – You can choose any of your own TikTok videos to promote. We suggest starting with one of your top performing organic videos to reach more people with your most popular content.
2. Setting up your promotion – Choose a goal for your campaign (more views, site visits or followers), set a budget and time frame to run the promotion, and select the audience you want to reach with your video.
3. Watch your numbers grow – Once your promotion is approved, you can check how your video is performing and how many new people are learning about your company!
You can access TikTok's Promote option through the fire icon in each video, through the TikTok Creator Tools menu, or through Business Suite.
Promoted clips will appear in user feeds targeted to you with a 'Promoted' label, signifying them as part of paid reach.