This Thursday (19), Facebook began testing Facebook Reels. As the name suggests, it is a feature through which people can create, post and view vertical and short videos on the platform, similar to what is found on Instagram. This is the giant's new attack against TikTok.
With the tool, it will no longer be necessary to use other apps to generate and share content of this type, since everything will be available in one place. Furthermore, publishing materials on your own timeline or in groups are some of the new alternatives.
For now restricted to a small audience in the United States, it is expected that Facebook Reels will soon expand to more regions – and users from countries such as Canada, Mexico and India already have the possibility of watching videos alongside others, simultaneously.
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Most of the features of Instagram Reels will be present on Facebook Reels, and the implementation of those that are absent, at first, will occur over time. Furthermore, sharing on both platforms will be part of the launch – which, initially, will not display advertising, but will be essential for expanding the audience, indicates a statement from the company.
Finally, to create Reels on Facebook, simply select the option dedicated to the action in displayed sections of the timeline or even at the top of the news feed, which will grant access to a standard set of tools.
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