The idea of audio advertising is to help brands have a better and more relevant narrative for users, even if they are using it in the background.
The aim is also for brands to be heard alongside music content, especially since more than 50% of users who are logged in to the platform consume music.
Ads in this new format are characterized by creative pieces, where the soundtrack is responsible for transmitting the message. When the platform was carrying out alpha testing, it was diagnosed that more than 75% of the campaigns had a much better increase in brand awareness.
For the audio ad to work, the platform recommends that it be specific and the voice must be pleasant to convey the desired message. The free trial is now available and is in beta on Google Ads and Display & Video 360 in CPM.
What did you think of the news? Do you think that ads on YouTube will now be well seen and better accepted by users? 🙂