Spotify launches Greenhouse, audio room app to compete with Clubhouse and Twitter Spaces

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It was a matter of time before the Spotify announce its own solution to compete directly with Twitter Spaces, which has been gaining adherents in recent months, and the Clubhouse, which boomed at the beginning of the year and now seems to have been swallowed up by rivals. In the case of the music streaming service, the novelty is the greenroom, a dedicated app focused exactly on voice conversations.

Launched this Wednesday (16) in Brazil and 134 other countries, Spotify Greenroom allows any user to create a room or participate in live chats on the platform — each room holds up to a thousand people at the same time. There is no need to wait for an invitation to register, as the login can be done using the same traditional Spotify access account.

According to the company, users can search by pre-defined themes, as the categories in the Greenroom are divided by subject. However, rooms can be created with free themes. Participants can also ask the moderators questions through the “raise your hand” feature. There's even an option to “applaud” the contents spoken and thus donate the so-called “gems” to the host, a virtual currency that, for now, is only valid within the app. In the future, the idea is to monetize this payment system.

Spotify Greenroom can be downloaded on Android and iOS smartphones. The service is the result of an acquisition of the streaming company in March, when it bought the startup Betty Labs, responsible for the Locker Room application, specializing in audio rooms.

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