The first step is immersion

Our first step in the project, before anything else, was to do in-depth research that provided the basis for creating the brand. This research involved looking for several factors that influenced the decisions we made throughout the process to reach the final result, we sought to understand several issues, such as:
– To which audience did the brand communicate and who was its target audience?
– Who were the main competitors and how did they communicate and brand?

In addition to seeking and deepening our studies in several references that were collected and analyzed together with the client.

formulating the concept

With the completed survey in hand it was much clearer for us how we should create Learninvest's new brand and visual identity. For the creation of the logo, we focused on joining some concepts that were defined together with the client and that represented the company's objective: connection, innovation, modernity and technology.

Through these concepts, we created and researched some symbols and words that represented in a more visual way the data that were collected in the research.